Rethink Your Land Listing Strategy for Maximum Impact

It is true that it is a buyer’s market, but if your land listing has been on the market for more than 12 months, it could be that your strategy needs an overhaul.

Try these tips to sell your land listing faster and maximize your offer price:

  • Consult with a professional.  Though you may have used your property as cropland, is there some other use that may be more attractive to prospective buyers.  Consult with a real estate broker or real estate marketing professional to learn what type of property is hottest in the market.  This will help you get maximum exposure for your land listing.
  • Tailor your offering.  Sit down and make a list of people who might be interested in your property.  Then, do some research to figure out what will attract each of these types of buyers.  Finally, create different listings, one for each type of buyer, and include information specific to their individual interests in your land listing.
  • Maximize Your Impact.  Make sure that the prospective buyer’s visit will reinforce the description that you provided in your land listing.  For example, if you target deer hunters and tailor your land listing to them, you should have feeders set up, pictures of the deer that have been seen and any shed antlers that have been found.

The make or break metric for a successful sale is your pitch.  So, if your land listing isn’t selling, rethink your pitch using the tips above to ensure your ultimate success. Visit Legacy Farms and Ranches of North Carolina for more information at www.legacyfarmsandranchesnc.com