Do you have a Southern Plantation or Southern Estate for Sale?
Unlike selling a house, selling a Plantation home is essentially selling a lifestyle. Owning a home and land is the American dream. Legacy Farms and Ranches can enable you to sell that dream.
Selling Plantation real estate is all about marketing. Many Brokers have websites, but they don’t always optimize their sites to get the attention of thousands of searches for North Carolina and Southern plantations for sale everyday. Most buyers use the Internet to search for homes, and for 35% of them, it’s the first step in the process.
Videos are the newest rage in real estate marketing, and for good reason. While a pamphlet can tell you the square footage of the master bedroom and the year the barn was built, can it show how the sunset looks through the bedroom window? Can it show the wind through the trees and the ripples on the pond? Those looking to buy estates aren’t merely interested in the cost; they are interested in the heart and soul of the place.
The Internet can be an invaluable tool when used to its potential. How much more likely is someone to press play on a video than they are to take two or three hours out of their day to take a trip to view a property? By not having a video of your property, you’re losing the 58% of buyers or more who want to see videos when viewing a property online.
Another important market you shouldn’t miss out on: anyone who doesn’t live near your property. When buyers are located far away, a video can be the very thing that triggers them to take the trip. They can even show the video to their family and friends on social media sites to get their input. 71% of consumers say recommendations from friends or family is the single most important factor in their buying choices, especially with large purchases. With the Internet and breath-taking, professional media, your can get the price your estate deserves. Unprofessional photography and videography can be just as damaging as none at all.
Selling an estate is completely different than selling a house, and to avoid wasting time on unqualified buyers, the task should be entrusted to Legacy Farms and Ranches, a marketing service that specializes in Southern plantations and estates.